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"Copyright Warning: Artist's works of art are protected under The Copyright Act. "Protected by original works of authorship, fixed in a tangible means of expression..."

- Erin Hall

Brand Strategy 

Logo Design

Brand Identity

Marketing Materials

Brand Story

The Harp is a traditional Irish pub with modern charm. From the moment you step inside you’re encouraged to live in the moment and enjoy human connection, meaningful conversations, and what the Irish call the craic. Whether you choose to cozy up in a snug or relax in the main bar area, The Harp offers a home away from home to all who walk through its doors.

Moodboard

Logo Design

Alternate Logos

Color Palette

Typography

The contrast between the sans serif and serif typefaces lets Harp stand out in a modern way with traditional accents. The gold foiling is approachable and exemplifies Irish charm.

Brand Implementation

Menu Mockup.jpg
Coaster Front.jpg
Coaster Back 1.jpg