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"Copyright Warning: Artist's works of art are protected under The Copyright Act. "Protected by original works of authorship, fixed in a tangible means of expression..."

- Erin Hall

Brand Strategy 

Logo Design

Brand Identity Kit

Marketing Strategy

Brand Story

Quality. Style. Comfort. Function. Everything that’s wonderful about our favorite clothes. Clean Slate is an imagined modern apparel brand that focuses on offering basic clothing items that are essential to a woman’s wardrobe. Need to run errands before or after the gym? We’ve got something for that. Going to your BFF’s birthday dinner after a day full of meetings? We’ve got you covered in that department too. And if you’ve been on the hunt for that perfect pair of jeans, you’ve come to the right place!

Moodboard

Logo Design

Alternate Logos

Color Palette

Typography

The simple typeface is a nod to the brand name, clean design, and cut of the clothing. The soft olive line doubles as the "l" in Clean and Slate and represents the brand's clean, basic and essential philosophy. It's eye catching and provides movement throughout the logo. 

Brand Implementation