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"Copyright Warning: Artist's works of art are protected under The Copyright Act. "Protected by original works of authorship, fixed in a tangible means of expression..."

- Erin Hall

Brand Strategy 

Logo Design

Brand Identity Kit

Social Media Style Guide

Social Media Refresh

Located in the Lincoln Park neighborhood of Chicago, Core Chicago Pilates is an essential part of the fitness community. After 16 years in business, this Pilates studio was in need of a brand refresh to match their newly renovated studio. 

Moodboard

Logo Design

Alternate Logos

Color Palette

Typography

The curved nature of the "core" typeface matches the simple design of the rest of the logo. It provides a playful spirit and embodies strength which are some of the studio's best characteristics. 

Brand Implementation