Brand Identity Kit
Social Media Style Guide
Social Media Refresh
Located in the Lincoln Park neighborhood of Chicago, Core Chicago Pilates is an essential part of the fitness community. After 16 years in business, this Pilates studio was in need of a brand refresh to match their newly renovated studio.
The curved nature of the "core" typeface matches the simple design of the rest of the logo. It provides a playful spirit and embodies strength which are some of the studio's best characteristics.