In 2012 the Lala began with the goal to become a media outlet for college women in America by providing purely positive, interesting, and uplifting content. I assisted in building the brand by contributing blog posts and photography. I also worked to market the Lala on social media and gain the appropriate followers. We worked together to keep the blog posts, photography, social media, and all content in line with the positive and uplifting mission for 2 + years. It has become a huge success promoting positivity for women, collaborating with major international brands, and building up one of the most well-known brands to college women from scratch.